With the reports your Ambit pos system produces, you can determine what types of emails you should be sending out to the public. If a loyal customer visits one of the franchise locations and consistently purchases the same or similar item, the Ambit franchise point of sale will log that information. When there is an upcoming sale or discount for that specific item, the system will recognize the importance of sending an email about the sale to that customer. The system can also determine how many people viewed certain emails to see which ones are most effective.