With the reports your Ambit pos system produces, you can determine what types of emails you should be sending out to the public. As busses of loyal customers consistently visit your museum and purchase items, the Ambit museum point of sale system will log that information. When there is an upcoming sale or discount for specific items, the system will recognize the importance of sending an email about the sale or promotion to those customers. Repeatedly receiving coupons and discounts will entice a customer to visit more often. The system can also determine how many people are viewing each email so you can see which ones are most effective.