With the reports your Ambit pos system produces, you can determine what types of emails you should be sending out to the public. When a customer visits your thrift store and purchases an item, your Ambit system will log that information for future use. When there is an upcoming sale or discount for a specific item, the system will recognize the importance of sending an email about the sale or promotion to those customers. Repeatedly receiving coupons and discounts will entice a customer to visit more often. The system can also determine how many people are viewing each email so you can see which ones are most effective.